Marmomac Reveals 2017 Branding
VERONA, Italy – Marmomac launched its new 2017 communication campaign yesterday to put the spotlight on its streamlined renaming and emphasis on stone culture.
Click image for galleryTwo images – developed by the DDM Advertising Agency – uses the slogan “With Stone You Can” to highlight the event’s new communication branding.
One image focuses on the new graphics of the trademark, a “+” sign between the words “Marmo” and “Mac”. The intention is to strengthen the message of Marmomac (formerly named Marmomacc) as an exhibition representing the entire value chain in a multi-faceted sector involving a whole series of activities.
The event offers the full vertical range of stone, from unhewn and processed blocks through to technology and design – joined by analytical topics and training of international calibre. The branding change does not lose touch with the event’s identity, and retains the stylized form of the former logo as a mark of continuity with the past.
To highlight a cultural soul and focus on experimentation as the beating heart of Marmomac, a new image uses Panca Play, the bench designed by Denis Santachiara for Costa Paolo Co. within the scope of the New Marble Generation exhibition.
This project won the Icon Award, the event established with the aim of selecting a work in marble exhibited at the show whose aesthetic and communicative power could ideally become the icon image for the next event the following year. It was featured in The Italian Stone Theatre – the hall implemented by Marmomac 2016 in collaboration with MISE-Ministry for Economic Development, ICE-Italian Trade Agency and Confindustria Marmomacchine within the scope of the special Made in Italy Promotion Plan.
Play is a bench seat in Carrara white marble with an original Alpine horn shape that also means it becomes a huge passive amplifier at the same time. A smartphone can be placed in the mouth of the horn so that music is transmitted and amplified … thanks to the particular hardness of marble.
The jury – comprising Marco Romanelli (architect) as president, Laura Andreini (Deputy Editor of Area), Alberto Biagetti (designer), Giovanni De Sandre (photographer) and Silvia Robertazzi (founder and curator of the Milan Design Film Festival) – presented the Icon Award to Panca Play for the following reasons: “This entirely new object embodies marvellous inventive value at a typological level. The evocation of Alpine horns defines an object with a strong urban identity capable of transforming, through non-invasive technology, a social space into a space of sounds. An iconic image that amplifies the voice of Marmomac around the world.”
Marmomac 2017 takes place on Sept. 27-30 at Veronafiere in Verona.
