NTCA to Hit Record Membership in 2016
JACKSON, Miss. – The National Tile Contractors Association (NTCA) will reach a record membership level by year’s end, based on current trends.
As of the end of May, the association has already matched its previous record of 1,150 active members. By the end of 2016, NTCA executive director Bart Bettiga expects membership to reach 1,300 active members.
“We continue to have an active board of directors and a growing group of state directors who have helped to raise awareness of the association in their respective markets,” said Bettiga. “This has helped us to grow membership on a local level.”
Bettiga also cites the success of the association’s partnerships with flooring groups like Starnet and CCA Global Partners, which has allowed the association to provide education and training at their national events.
Another powerful driver of membership growth has been the Partnering for Success program, developed with NTCA’s affiliate members. The program provides for product vouchers from manufacturers, importers, and distributors, to help members offset the cost of membership.
Word-of-mouth has also played an important role, with communication on popular online networks such as the John Bridge Forum and Tile Geeks spreading the word of the benefits of NTCA membership.
“Awareness of the NTCA and our promotion of qualified labor has increased across the country through social media, our State Directors program, the NTCA Workshop programs and at national conventions,” said Jim Olson, assistant executive director. “We are reaching tile and stone craftspeople who believe in what the NTCA is doing to promote them and qualified labor, and because of that, the NTCA is growing.”
NTCA is a non-profit trade association serving all segments of the industry, spearheading education for the professional installation of ceramic tile, natural stone and allied products. For more information, visit www.tile-assn.com.
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