New CTEF Industry Liaison and Promotions Director
PENDLETON, S.C. — Heidi Cronin, previously the president of The Cronin Company, is the new Industry Liaison and Promotions Director for the Ceramic Tile Education Foundation (CTEF).
Heidi CroninCronin will be responsible for speaking on a national level to promote CTEF certification and training programs. Key segment groups include independent distributors, tile and allied product manufacturers, designers, architects, specifiers, remodelers, builders and general contractors. She will work closely with the National Tile Contractors Association (NTCA) and Tile Council of North America (TCNA), including promoting NTCA Qualified Labor efforts and the TCNA Why Tile campaign.
“We are pleased to welcome Heidi to CTEF in this newly created position,” said Bart Bettiga , NTCA executive director and member of the CTEF board of directors. “Given her professional experience and passion for Qualified Labor, we are confident that she will be instrumental in supporting the growth of the Certified Tile Installer (CTI) program alongside Scott Carothers, Director of Certification and Training for CTEF, and shaping the tile and stone industry in the United States.”
Cronin grew up in the floor covering distributor industry. She began her career at The Cronin Company as a branch manager. From there, she spent time in purchasing, becoming vice president of operations and, later, president.
“My ultimate goal as CTEF Industry Liaison and Promotions Director is to encourage all tile installers to become Certified Tile Installers and then to further challenge themselves with Advanced Certifications for Tile Installers (ACT),” Cronin said.. “That starts with engaging manufacturers, distributors, and suppliers to host, support and promote more hands-on testing events, filling those events with installers and then convincing architects and designers to specify CTIs into their projects.”
“The need for Qualified Labor in the tile industry is real and the value for all involved, including consumer and commercial end users, is significant,” Bettiga added. “Heidi’s enthusiasm and expertise are critical to successfully evolving CTEF’s mission.”
Founded in 1996, the CTEF n focuses solely on tile installation training and education along with promoting quality tile installation in the American marketplace. In 2008, CTEF launched the Certified Tile Installer (CTI) program. The CTI program is the only third-party assessment of installer skill and knowledge which is recognized by the tile industry. It offers owners, whether residential or commercial, peace-of-mind that their tile installer has the right skills to complete a successful tile installation.
Get the news of the industry with Slab & Sheet, the e-newsletter from Stone Update. Sign up for free delivery here.
For the latest industry info, check Stone Update on Twitter and Facebook.
Experience the totally new Stone Update Magazine online.
