LATICRETE Launches New-Design Website
BETHANY, Conn. – LATICRETE International Inc. announces the launch of its new website, laticrete.com.
The website features a new mobile-friendly design, several new ways to find products, the ability to service markets around the world and translate content into multiple languages. The innovative site is designed to accommodate new products and international regions.
LATICRETE migrated all product lines and product brands into a single site, making it easier to explore the company’s complete array of products and systems. Visitors can also search for products by product line, brand name, application or warranty, and a new product recommendation tool which allows users to find the perfect products for a specific project.
Product pages have been completely redesigned and are focused on a “no dead-ends” approach. This allows visitors to explore the recommended applications for which a product can be used, find related training opportunities, as well as discover local distributors who stock products. Select products in the Tile and Stone Care & Maintenance line can be purchased directly from the site.
“Creating a new website from scratch requires a substantial investment, so it was critically important to us that we future-proof our design as much as possible,” said Ken Tarwood, Electronic Marketing Manager.
Education is also a focus of the new website with quick access to the LATICRETE University, offering e-learning courses that present vital industry and product information with easy learning segments that can be taken online anytime.
“We didn’t simply launch a new site with new technologies; we launched a platform that will scale with the organization and its expansion into new markets,” Tarwood added.
LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry, offering a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service.
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