LATICRETE Acquires International Licensees
BETHANY, Conn. – LATICRETE recently acquired global licensees LATICRETE Costa Rica, LATICRETE Norway and LATICRETE Italia to further accelerate growth in the Scandinavian, European and Central American regions.
Erno de Brujin“Our global reach allows us to be a local company in every community we serve,” said Erno Di Brujin, president/COO of the LATICRETE International Division. “These acquisitions are part of our long-term strategic plans for continued international expansion through the introduction of new products and business support.”
A licensee since 1989, LATICRETE Costa Rica has established a strong market share in the Central American region and will be renamed LATICRETE Centro America to better reflect its active presence within all Central American countries. LATICRETE Centro America will oversee the regional offices, a training center and a plant in San José, Puerto Rico, the sales office and warehouse in Panama City, Panama, and the plant and sales office in Tegucigalpa, Honduras.
LATICRETE Italia has been a licensee in Italy since 2003 and will be integrated into LATICRETE Europe, the existing subsidiary in Italy.
LATICRETE Norway, a licensee for the past 25 years, will receive increased support and alignment of processes and procedures.
In 2018, the LATICRETE International division will seek additional acquisitions across the globe.
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