Construction Resources to Corral Brands
ATLANTA — Construction Resources, LLC, a corporate family of design and construction businesses, announced a plan last month to further interlace all of its independently-operated entities in the Southeast.
Marqet Group, a Houston-based agency, will support the brand integration and develop 360° programs to promote the company’s innate values: design, service and heritage.
Construction Resources currently offers over 60 nationally-recognized brands across nine product categories, including Builder Specialties, Atlanta Kitchen, Florida Bath and Surfaces and National Stoneworks. Its broad portfolio of products, design and project management services caters to trade and consumer audiences for home and commercial spaces, with a focus on kitchen and bath areas
The company plans to expand their full product offering and services to all their locations in the near future. The product integration will gradually introduce countertops, appliances, lighting, flooring and more through its multiple locations across Georgia, Florida, Alabama and South Carolina.
Known for their design expertise, service and heritage, Construction Resources will leverage its marketing efforts under its largest subsidiary, CR Home, to build upon existing brand recognition and offering. The company will streamline segment branding for residential, commercial and multi-family to provide distinct benefits to each.
This strategy will help the company facilitate the design, sourcing and project management process for all customer segments.
“Our company has been the trusted partner of many design and building professionals, as well as homeowners, over the last five decades,” Mitch Hires, CEO of Construction Resources said. “As part of our expansion model, we are bringing a complete offering of products and services to our distinctive audiences, with the goal of easing the design process and truly creating a one-stop resource.”
Construction Resources offers both consumer and trade audiences a wide array of specialty building materials and services to facilitate the design and turnkey installation of the many products they offer through their 27 locations. For nearly 50 years, the company has been catering to various sectors of the design, construction and remodeling industry.
To support the integration process, Construction Resources selected Houston-based Marqet to oversee their brand alignment and further expand their consumer and trade professional outreach. With extensive experience and knowledge in the construction and surfacing industry, the agency will support the strategic business growth plans of one of Atlanta’s most established design and supply companies through the integration process.
“Construction Resources is a prestigious portfolio of companies within the industry, operating businesses that have had a solid reputation with a great deal of growth potential,” noted Lorenzo Marquez, founder and president of Marqet Group. “With the amount of competition in the design market, we are honored to serve as an extension of their business and support the execution of marketing initiatives that will bring to life a hub-and-spoke model for the full range of brands Construction Resources represents across their many locations.”
“Most of my career has been dedicated to overseeing brand expansion through avenues such as store-front openings, product launches and media partnerships,” said Marquez. “I am very grateful to support Mitch and his team through their expansion process and bring my team’s skillset forward delivering to the high-quality standards for which the group of businesses is known.”
Construction Resources, LLC, founded in 1970, provides residential and commercial builders/remodelers, as well as homeowners with a one-stop shop for their kitchen, bath and home design needs. Construction Resources offers products from multiple divisions, including CR Home Design Center, Builder Specialties, Sewell Appliance, Colonial Lighting, Atlanta Marble Mfg, Atlanta Kitchen, Atlanta Glass & Mirror, Builders Floor Covering and Tile, Florida Bath and Surfaces, National Stoneworks, ARD and CR Home of Alabama.
The company has full-service design centers and showroom locations in Decatur, Buckhead, Sandy Springs and Sandy Hill, Ga.; Santa Rosa Beach, Destin and Panama City, Fla.; and Birmingham, Ala.
For more information visit www.CRHomeUSA.com.
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