Yeh New Marketing Director for Laser Products

ROMEOVILLE, Ill. – Y. Kevin Yeh is the new director of marketing for Laser Products Industries as part of the company’s efforts to significantly increase its outreach to U.S. and foreign customers.

In this newly created position, Yeh will be responsible for developing and leading the company’s strategic-marketing initiatives and new product commercialization. He will direct and optimize the company’s advertising, public relations and digital assets, and will be the primary corporate liaison with the media and trade associations in the stone and woodworking industries.

Kevin YehYeh comes most recently from James Hardie Building Products, where he led the marketing team for one of the foremost siding companies in the United States. Prior to that he served as the global strategic business unit leader for the Liftmaster and Chamberlain brands of garage door openers at the Chamberlain Group.

“Kevin has an exceptional background in strategically building brands through diverse channels,” said Laser Products President Rich Katzmann. “He is a strong leader with a keen understanding of driving innovation through customer insight.

“Laser Products is in the midst of a very exciting period of growth. We are introducing new products, rapidly expanding into new markets and developing new partnerships with software companies and equipment manufacturers. Under his direction, I am confident that we will drive new revenue opportunities for both our company and our existing and future customers.”

Yeh has a BS in Business Management and International Studies from Indiana University, and is bilingual in Mandarin Chinese. He will be located at the company’s headquarters in Romeoville, and report to Katzmann.

Founded in 1994, Laser Products manufactures laser measuring equipment for the countertop, cabinet, and construction industries. They have sold over 5,000 lasers in 35 countries to more than 2,600 companies and are used by both the world’s leading automated fabricators as well as smaller, manual shops.

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