Diresco USA Announces Midwest Distributor
SANTA ANA, Calif. – Aenta Plywood Inc. is the new exclusive distributor for Diresco Quartz Surfaces in the U.S. Midwest.
The move unveils the blueprint for all future expansion of Diresco USA, the direct partner and master importer of Diresco surfaces, and marks the first time the premium brand will be offered to the Midwest market.
Maywood, Ill.-based Aetna Plywood, formed in 1937, is a full service whole building-materials distributor operating distribution facilities and services a Midwest footprint that includes 15 states in a variety of markets, including countertops, kitchen cabinets and commercial case-goods.
“The creation of this partnership is especially significant because it is a culmination of the learnings and experiences of both of our companies,” said Scott V. MacLeod, Diresco USA’s CEO. “Our customers’ guidance and feedback has prepared us to enter one of the most-progressive and highest-growth categories in our industry. Aetna provides us with an opportunity to expose our premium quartz surfaces to hundreds of thousands of homeowners and industry professionals throughout the Midwest each year.”
“Aetna spent nearly the better part of two years in search of a quartz surfacing product that met our criteria for success,” said Larry Rassin, Aetna Plywood president “Diresco’s quality and relationship oriented go-to-market strategy provide an ideal fit.”
“We’re filling a void in the marketplace,” said MacLeod. “There’s simply no other company in our industry that provides our customers with the three things that matter most to them — a quality product, delivered on budget, on spec and on time, every single time. We are not a company that believes in over-leveraging our position at the expense of our customers and believing we can get away with eight- to 12-week lead times for product.”
“Where is it written that companies have to be difficult to do business with? Creating customer champions is our whole reason for being, for it isn’t until our customers succeed that we succeed.”
Founded in 2003, Diresco – based in Opglabbeek, Belgium – is one of the oldest Breton® licensed quartz companies in the world. Diresco USA, headquartered in Santa Ana, Calif. is poised to expand into several other major U.S. cities over the next 12-24 months.
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